Gamekeep


To produce a striking and instantly recognisable corporate identity, along with a full range of marketing materials for Gamekeep, a pheasant feed additive company based in County Durham.
The product is targeted at gamekeepers and pheasant shoot managers.
The use of product shots was not the best option, because the product is visually unappealing. Shorts Associates chose to implement a cartoon theme, which has formed a key element in all promotional materials and web design.
The cartoon changes annually, with all marketing materials built around it - see www.gamekeep.co.uk
Shorts Associates is currently producing a series of illustrations and graphic designs for a range of stationery, key fobs and book marks to celebrate the works of English writer, Jane Austen. Mr Darcy has been painted with reference to a photograph of actor, Colin Firth, who appears in the film version of Pride and Prejudice.